I haven't stepped foot into "the GAP" in the past 10 years. The same goes for Old Navy. Back then, I had no idea of the term "branding" and had no interest in any type of marketing. But, since I took up Graphic Design in my studies, I got to dabble in the field and even got a few clients. This all before I went full speed into Video Production. I still get the occational logo design inquiry, so I do keep my eyes open.
Now I want to shut them! This week, the 1969 born company rolled out their new logo. Sometimes you don't appreciate good, simple clean design until it's gone. Well folks, the old GAP logo is gone! This doesn't effect me much because I can't remember the last time I walked by a GAP store; the feelings are much more intense when it comes to the new imdb.com design *frown*. The new logo removes the classic blue square foundation, adds some "classy?" Helvitica font and a cute little square in the top right corner. Oh, and don't forget the awesome gradient fade -_-.
From the looks of it, even the @GapLogo is going through some emotional distress.
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