VEVO is the FLU shot

This is the VEVO logo ==> VEVO

Many have noticed that "VEVO" seems to be taking over the music video scene on YouTube. Many users are upset at this as it is a distracting change in normal browsing experience, forces you to view advertisements and many have been banned for copyright cases.

But this is actually good for 3 reasons,
1) It takes away from the tendency of labels to nag about their videos on users channels
2) It gets the power-ego-trippers at Viacom off their back
3) Normal users don't care about the change, advanced users care enough to research the reasoning, and hackers that only upload a bunch of other people's videos are removed! Oh and labels make money. Everyone wins.

How?
If you remember in 2008, Viacom filed a lawsuit against YouTube for copyright infringement of some 100,000 videos. It became so unconscionable that during the case, Viacom requested the viewing habits of the users as well as YouTube's source code. What? The movements were denied. I am sure that VEVO was a result of an agreement made to the case, and honestly, it's quite brilliant. I am also sure that the banning of copyright infringing users was a result.

VEVO is actually a partnership between YouTube and three of the "Big Four" record companies (perhaps the ones that chimed in on the case in favor of Viacom?). Now, anytime an artist's video is released, it is on the respective VEVO channel. It also added some functionality recently added to Myspace, the ability to purchase songs through Amazon and iTunes.

So you see, VEVO is kind of like the FLU shot; it sucks to get it, it hurts, but once it's over you reap the benefit (though the pain has already came and gone). VEVO = good.

Interesting fact: In 2009, VEVO officially launched it's own site of industry-related performances, hosted on YouTube. It currently ranks among the top 1000 most visited websites in the US.